Privacy Notice

Your privacy is important to us. We will only use your personal information to administer your account, provide the products and services you have requested from us, and to keep you informed about our products and services. The protection, confidentiality and integrity of your personal data are our prime concerns. This privacy notice explains what personal information we collect from you when you interact with our products and services, and how we use this information.

We will inform you of any future changes to our processing purposes or our Privacy Policy.

Our Services

We provide a solution to pay for your parking sessions, on-street and off-street, via multiple platforms including phone (Interactive voice response (“IVR”) and SMS), website, and mobile applications. This Privacy Notice applies to these services and the relating platforms branded EasyPark (formerly Parkmobile), including our website www.parkmobile.be, apps, IVR and other related websites, apps, communications and services.

The EasyPark Group also offers the EasyPark app (see https://easypark.be/en). This Privacy Notice does not apply to the EasyPark app. For the privacy notice that applies to the EasyPark app please click here.

What personal data do we collect?

We need certain personal information to be able to offer you the best parking experience and to keep you informed of our products and services. You provide some of this data directly, for instance when you create an account or enter your parking details into our mobile application. Additionally, we receive some of your personal data indirectly through your devices, by recording how you interact with our services (e.g. through cookies). This allows us to personalise and improve our products.

When you create an account, start a parking session, or otherwise use our services, we process the following details:

  • First and Last Name;

  • Title (Mr, Mrs etc.);

  • Your vehicle registration number;

  • Your vehicle brand/type and colour;

  • Email address;

  • Your telephone number;

  • Your address;

  • Your location details when you park, using our Services;

  • IP address;

  • Phone ID;

  • Payment and billing information, e.g. bank account, payment card or PayPal details;

  • Company name (if applicable);

  • Business registration number (if applicable).

We also receive information from third parties we work with. While the partners we work with may change, these mainly include:

  • Private, municipal, railway, airport, hospital and university car park operators , who, if you have chosen to make use of our service, provide us with the details of your parking sessions, so we can facilitate your parking transactions. This information consists of your vehicle registration number, parking location, parking fee and the start and end time of your parking session.

  • Automotive companies (car manufacturers) that provide some of our services in combination with a car. This service registers the start and end time of your parking session, your parking location and the parking fee, so your parking session is automatically ended once you drive away. This only applies if you have signed up for this service through your car.

  • Operators of parking equipment (for instance parking meters) and licence plate recognition systems (for instance as used in car garages), so your parking session can be identified and registered. Please note that such automated licence plate recognition services only apply if you have signed up for this service.

  • Our partners who allow the option of Auto Pay, so you can automatically pay after a parking session on the basis of ANPR (automatic number plate recognition) or RFID tag/token. We only receive these details if you have registered for this payment option at the specific location concerned, in advance.

  • Our clients from the public and private sector, who use our service to facilitate parking of their employees. If you are an employee in such an arrangement, we receive a unique feature (this can be your name, the brand/type of your vehicle or personnel ID), e-mail address, phone number and vehicle registration number from your employer, after which you can sign up and create your own account.

Cookies and other similar technologies

We collect certain data through cookies, pixels and similar technologies (e.g. web beacons, tags, device identifiers). Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. We register your interaction with our services in order to improve our website, content and services. We also use these technologies to keep you signed into your account and recognize you if you migrate to the EasyPark app. Our use of such technologies and the data collected is described in more detail in our Cookie Policy. You can manage your cookie preferences through your browser settings.

Device and location

If you have enabled this in your phone and app settings, we receive data about your location when you use our services. We use this information to verify and facilitate your parking transactions by for example helping you to identify your parking location and to warn you in case you forgot to stop your parking session. You can always change your preferences in your settings.

How do we use your personal data? We only use your data for the purposes for which it was collected and, where relevant, to meet local legal obligations. We use your personal data for the following purposes:

Performance of agreements with users. To provide you with the parking related products and services of your choice, we process your information for example to complete parking transactions; facilitate payment of the relevant parking fees and communicate your parking status with the relevant parking control bodies.

Customer support. We use your information to support you in your use of our products and services. This includes the use of personal information to diagnose product problems, rectify erroneous transactions and provide other customer support related services.

Customer engagement and communication. We use your information to communicate with you via email, SMS text or other electronic media for instance on service-related matters, such as invoices. Other instances where we engage with you include confirming the opening of an account, parking reminder text messages, resolving complaints, and asking you to take part in one of our surveys.

Marketing. We would like to send you information which may be of interest to you, about our products and services and those of other companies (in so far as you have consented to this) that may be of interest to you. We communicate with you via email, SMS text or other electronic media. You have the right at any time to stop us from contacting you for marketing related purposes. Depending on your preferences, you can unsubscribe, change your settings on-line or contact our Customer Support team to do so.

Safety, security and dispute settlement. We use your details to protect the security, integrity and safety of our products, services and customers. This includes processing in the context of detecting and preventing fraud, theft and other misuse of our services. We may also use personal information in the context of dispute settlements, to enforce our agreement with you, to enforce our rights towards third parties or defend ourselves against any third party claims or allegations.

Legal obligations. We may process your information in relation to a legal obligation. This includes cases where we must comply with requests from competent authorities, administrative obligations and in cases involving legal disputes.

Improving and personalising our products and services. We use your personal information to improve our products and services. Clicking behaviour and search results on our website can for instance help us to prioritise or identify new product features.

Maintenance, development and incident management. If you experience issues with one of our products or services, we may need to process some of your personal information, such as your name, vehicle registration number and client ID, in order to resolve the respective issue. We may also use your personal information in relation to certain system development processes, for instance if we move customer data to a new database.

General business process execution, internal management and management reporting. To be able to run our business, we also use your personal information for general business processes. This includes processing your information for archiving, insurance and other administration related purposes, management reporting or processing in relation to audits.

With whom do we share your personal data?

We share your personal data with third parties such as municipalities, car park operators, suppliers (e.g. hosting, customer care and e-marketing facilities), clients (e.g. business clients/employers), and other partners. Who we share your information with, depends on your location on the services you use. We share your information:

  • To the extent necessary to operate our business, to provide you our services, or our partner services (e.g. fuel card), to complete any related transactions and collect related payments, to provide customer care and to communicate with you in connection with our services. For instance, to process payments and transactions;

  • For parking enforcement purposes, whereby we communicate your parking status with the relevant parking control bodies, such as municipalities. In such instances your vehicle registration number, location code, make, colour, and the start and end time of your parking transaction are shared;

  • Where you gave us explicit consent to do so;

  • If we are legitimately requested to share information with competent authorities, such as law enforcement, pursuant to law, e.g. for investigation of illegal activities;

  • To enforce our agreement with you, for instance in cases where you have not paid for your parking transactions, we may share your information with a debt collector;

  • To enforce our rights towards third parties, or to defend ourselves against any third-party claims or allegations;

  • To protect the security, integrity or safety of our Services.

We offer our services as part of the EasyPark Group. To be able to provide you with our services, we make use of some intra-company facilities, e.g. for database purposes, administration, marketing and fraud prevention. As such, we also share certain personal data with our affiliates. Such intra-company sharing of data will only occur for purposes of operating our business, performing your service contract and as has otherwise been outlined in this Privacy Notice.

For example, we will transfer personal data to EasyPark in order to ensure that you can migrate from Parkmobile to EasyPark in a smooth and efficient manner. Such processing includes user segmentation on the basis of parking patterns and feature selection, so that relevant migration information can be provided and groups of similar users can be migrated in different phases. This processing is necessary for our legitimate interest to provide a seamless migration experience. You have the right to object to processing based on legitimate interest, including profiling.

This processing will be carried out until we have successfully migrated Parkmobile customers to EasyPark, in any case for approximately 1.5 years while the migration project is ongoing. Further below you can read about your rights. To read more about EasyPark’s processing of personal data in general, please read EasyPark’s privacy notice (https://legals.easyparksystem.net/BE/privacy/en/privacy_be_en.pdf). Therein, you can also find contact details to EasyPark and its Data Protection Officer.

Where is your personal data processed?

For hosting and maintenance purposes your personal data is stored in the European Union. Your personal data is mainly processed by our staff in the Netherlands. Depending on your location and if applicable, certain data may be processed by local affiliates (such as Belgium),for example for local parking management or local marketing campaigns. As described above, we may also share data with our affiliated offices. Our affiliated offices are located in the European Union.

We also share certain personal data with the provider of our marketing platform based in the United States.

To the extent any other personal data will be transferred to a country outside the European Union or an international organisation, we will make sure that this only happens to such countries and international organisations that ensure an adequate level of protection, have put appropriate safeguards in place to protect your data and your rights in accordance with the EU privacy law (GDPR), or as is otherwise allowed under the GDPR.

If you would like to receive more information about the safeguards we have implemented, please contact our Customer Support team.

How long do we keep your personal data?

We will retain your personal information only for as long as is necessary for the purposes for which the information was collected, or as long as is required pursuant to law.

If you do not use your account for more than 18 months, we will mark it in our database as “inactive”. We will then no longer actively use your account information, e.g. to inform you on our products and services, but will archive the account to be able to easily re-activate it should you wish to use our services again in the future.

In case you wish to close your account, please contact our Customer Support team. Upon closure, we will remove your personal information without undue delay except for information that we are obliged to keep pursuant to law. For instance in order to meet statutory administrative retention obligations, we need to keep some of your account related information (e.g. copies of invoices and receipts), for seven years.

Data may be retained longer in cases where it is used in relation to a legal claim or is used in relation to a valid legal process.

Accessing and managing your personal data

You can directly view and edit your personal details via your personal account through https://be.parkmobile.com/epms/clientpages/. There you can also make choices about our collection and use of your data. For instance, you can always choose in your account settings, whether or not you wish to receive promotional emails, SMS messages, telephone calls or mail from us. How you can access or control your personal data will depend on which products and services you use.

If you cannot access, rectify, or erase certain personal data yourselves, if you want a copy of the personal data that we process of you, if you wish to request a restriction of processing of your personal data or to object to processing, please contact our Customer Care department using our webform: https://parkmobile.be/aanvraag-persoonsgegevens/. We will respond to such requests within 30 days.

Lawful basis for data processing

We only collect and process your personal data when there is a lawful basis to do so. The lawful basis we rely on in this respect includes:

  • Contract: the processing is necessary to perform your Service contract;

  • Legitimate interest: for example, i) a legitimate commercial interest to process certain of your personal data, e.g. for running our business and the purposes of certain forms of direct marketing and profiling; ii) to archive certain account information to facilitate you to re-use your account in the future; or iii) if there is a legitimate interest from business or security perspective, e.g. to prevent fraud or abuse of our Services, or for purpose of network and information security of our IT systems;

  • Legal obligation: the processing necessary to comply with a legal obligation, e.g. the legal requirement to keep administrative records for a certain period of time, or the legal obligation to share certain data on a police order for criminal investigation purposes;

  • Public interest task: the processing necessary to assist in tasks in the public interest. For instance to aid enforcement agents in verifying the validity of a parking action or parking permit;

  • Consent: where you gave us explicit consent to process the data concerned, for example – if applicable – to share your data with partners or other third parties for commercial purposes.

If you have given your consent to the processing, you have the right to withdraw your consent at any time, by completing a webform: https://parkmobile.be/contact/. We will discontinue the processing of your information upon receipt of your withdrawal. However, any processing performed prior to your withdrawal remains a legitimate processing based on a valid consent at the time. We will not be under the obligation to reverse the processing.

Questions, concerns and complaints

If you have questions or concerns about the way in which we use your personal data, please contact Customer Support through https://parkmobile.be/en/helpdesk/ for assistance. You may also contact our Data Protection Officer (DPO) via dpo@easypark.net.

If you feel that an issue has not properly been resolved, you also have the right to lodge a complaint with the supervisory authority.

Responsible Entity

EasyPark (formerly Parkmobile) is a brand of Parkmobile Belgium B.V. (whose name will change to EasyPark Belgium B.V.) having its address at Uitbreidingsstraat 84, 2600, Antwerp and registered with the trade register under no. 895840431. Parkmobile Belgium B.V. is part of the EasyPark Group headed by EasyPark AB headquartered in Stockholm, at (11541) Hangövägen 20, Sweden and registered in the Swedish trade register under no. 556626-7893. The decisions relating to the purposes and means of the personal data processing are taken by Parkmobile Belgium B.V. , which acts as controller for this personal data processing. Some personal data is exchanged with or processed by affiliated companies, including EasyPark AB. For example, EasyPark AB and Parkmobile Belgium B.V. are joint controllers for the processing performed in connection with the integration of the Parkmobile services into the EasyPark services, as described above.

In certain cases we also process data on behalf of third parties, such as municipalities, e.g. for purpose of parking enforcement and permits, or our B2B customers who want to facilitate parking transactions of their employees.